There is established a $2,500.00 fee for each franchise application, said fee to provide reimbursement to the Pierce County Department of Planning and Public Works for the administrative costs and expenses of processing the application. The fee shall be payable in its entirety at the time each separate application for a new franchise or for a franchise renewal, amendment, supplement, or assignment is filed with the Department of Planning and Public Works and shall be non-refundable. In addition to the $2,500.00 fee, each applicant, upon presentation of an itemized invoice of additional cost, shall also reimburse Pierce County for public notice advertising and publication costs incurred in respect to each application. Further, all franchisees shall, within 45 days after written demand thereof, reimburse Pierce County for all direct and indirect costs and expenses, over and above $2,500.00, incurred by the County in connection with any grant, modification, amendment, renewal, or transfer of any franchise.